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MEET PRATHIT

Jewellery has been part of my life since childhood. Growing up in Delhi, my mother, an avid collector, would take me through countless jewellery stores where I absorbed the beauty of gemstones, metals, and craftsmanship. Those early experiences taught me that jewellery holds meaning far beyond its form.

My career began in fashion and later in luxury watches with houses such as Audemars Piguet and Patek Philippe. These experiences gave me a deep understanding of true luxury, where every detail matters and refinement is felt rather than explained. That same dedication to detail and artistry lies at the heart of PRĀN.

For me, jewellery should empower its wearer. It should reflect who they are, speak to their story, and hold memories within its form. Every PRĀN piece is created with care, precision, and ethically sourced materials so that it carries not only beauty but also sentiment and value.

THE JOURNEY

After training as a gemologist and diamond grader, I began creating simple solitaires, pendants, and studs for friends and family. What started as small requests quickly became something more. I discovered how rewarding it was to bring an idea from someone’s imagination to life, and I found myself drawn deeper into the world of fine jewellery.

In just four years, I have designed and overseen the making of over 400 bespoke pieces. Some are intricate high jewellery creations, others are understated daily wear, but each carries the same commitment to excellence. A defining moment came when I was commissioned to create two high-value rings for a trade client. These pieces passed through one of the most demanding quality control departments and later became record sales of nearly half a million pounds each. That experience showed me that the same standard of craftsmanship could be offered to private clients at a far more personal level.

Today, PRĀN works with a trusted team of master craftsmen in London, many of whom have decades of experience from the world’s most respected jewellery houses. Together, we combine knowledge, artistry, and heritage to create jewellery that truly lasts.

ETHOS

PRĀN is built on principles that guide every creation:

  • Storytelling - every design reflects the wearer’s journey, passions, and milestones.
  • Heirloom craftsmanship - pieces are created to endure and be passed down for generations.
  • Ethical sourcing - every diamond, gemstone, and metal is chosen with care and integrity.
  • Respect for craft - only the most skilled hands bring each design to life.
  • Fairness - to clients, to artisans, and to the environment.

Each bespoke commission begins with a conversation. From there, I create sketches and source gemstones, followed by CAD designs and resin prototypes to refine proportion and detail. Once perfected, the piece is fabricated in London with precision and finished to the highest standard. On average, a piece takes four weeks, although I have completed some in just two days, while others with complex detailing may take months.

PRĀN is not about selling quickly or following trends. It is about creating jewellery that holds meaning, that adds value to the wearer’s life, and that receives the same care long after it is made. My clients know they can return at any time, and they will always find the same dedication and personal attention that guided their piece from the very beginning.